A new era begins as three young leaders take the reins at VividFront, a digital marketing and web development agency in Northeast Ohio.
In a bold move to usher in a new era of success, VividFront, a 14-year-old digital marketing and web development agency, has promoted three of its long-time employees to its management team. Lisa Perry Kovacs, Madison Riddell, and Joseph Testa, all in their twenties, bring a unique combination of youth and experience to their new roles as CEO, President, and Chief Technology Officer, respectively. With founder Andrew Spott transitioning to a new business venture, these young leaders are poised to lead VividFront into a future of growth and innovation.
A Youth Movement at VividFront
Former COO Lisa Perry Kovacs, who has been with VividFront since 2014, now assumes the role of CEO. Madison Riddell, previously the managing director of accounts and revenue, steps into the position of President. Joseph Testa, the former development director, takes on the responsibility of Chief Technology Officer. This trio of leaders, all under the age of 32, represents the youthful energy and talent that VividFront believes will drive the company forward.
Riddell emphasizes the trust and confidence that founder Andrew Spott has placed in the young team. She points to the fact that many employees at VividFront have grown within the company, starting as interns and working their way up to senior positions. Age is not seen as a barrier to leadership at VividFront, and the company’s culture fosters limitless growth opportunities for its employees.
“Getting Stuff Done”
VividFront, launched in 2009, is a tech-focused agency that offers marketing, branding, and web design services to a diverse range of clients. From startups to Fortune 500 companies, VividFront helps clients in various sectors, including finance, medical, education, and e-commerce, to expand their operations and reach their growth goals. No two days are the same for VividFront employees, as they work on website projects and rebrands for clients aiming to scale up.
One example of VividFront’s work is their partnership with Germany-based knife maker Wusthof, where they are helping the company extend its global reach through a website redesign. On the local front, eco-friendly food service packager Green Paper Products relies on VividFront for marketing and web development services. Aaron Saks, the founder of Green Paper Products, praises VividFront for their dedication and attention to detail, treating them as an integral part of his team.
Growing the Team
VividFront’s 31-person team includes Chief Technology Officer Joseph Testa, who started as a paid intern and now leads the agency’s web service operations. Testa’s role is crucial in solidifying VividFront’s reputation as a tech-forward organization. The company’s youth-centric philosophy embraces risk, change, and an entrepreneurial spirit that attracts skilled college graduates. The culture at VividFront is marked by collaboration, energy, and a shared passion for doing cool things together.
While hard skills are essential, the new management team at VividFront also values individuals with diverse backgrounds and experiences. The company has employees with backgrounds in ballet and cosmetology, highlighting the importance of creativity in their work. The reputation for massive growth and opportunities for personal and professional development is what sets VividFront apart from other firms, attracting top talent to join their team.
Conclusion:
With the appointment of Lisa Perry Kovacs as CEO, Madison Riddell as President, and Joseph Testa as Chief Technology Officer, VividFront is embarking on a new chapter of growth and innovation. The company’s commitment to nurturing young talent and providing limitless growth opportunities has created a culture of trust and collaboration. VividFront’s new leaders are forecasting significant business growth, with plans to expand the agency’s revenue tenfold. By embracing youth and creativity, VividFront is poised to make a lasting impact in the digital marketing and web development industry.
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