Category: Digital Marketing

Understanding the DAIVID Field Guide to Emotions in Advertising and its Impact on Branding and Sales Emotions have always played a crucial role in advertising, with marketers striving to elicit powerful responses from consumers. However, until recently, there was no clear codification of emotions in advertising, making it challenging to communicate and replicate successful emotional…

Google Business Profile now allows users to add and control their social media profiles, providing a simple yet effective way to increase visibility and drive more leads. In today’s digital age, maintaining an active and engaging presence on social media is crucial for businesses looking to thrive in the competitive market. Recognizing this, Google has…

Learn from the experiences of social media marketing agency owner Karlyn Ankrom as she shares her insights on scaling a business and managing growth. Running a small business comes with its fair share of challenges, and growing a marketing agency is no exception. In this article, we explore the journey of Karlyn Ankrom, owner of…

A new era begins as three young leaders take the reins at VividFront, a digital marketing and web development agency in Northeast Ohio. In a bold move to usher in a new era of success, VividFront, a 14-year-old digital marketing and web development agency, has promoted three of its long-time employees to its management team.…

How social media, search engines, mobile optimization, digital PR, and content marketing have reshaped the digital marketing landscape over the past decade. Over the past decade, digital marketing has undergone a remarkable transformation. From the rise of social media and search engines to the dominance of mobile devices, marketers have had to adapt to an…

Addressing the Global Influence of Digital Marketing on Breast-Milk Substitutes In an increasingly digital world, the reach and influence of marketing have expanded exponentially. This is particularly true when it comes to the promotion of breast-milk substitutes, which has become a global concern. The World Health Organization (WHO) has recognized the power of digital marketing…

The World Health Assembly Takes Action to Protect Infant Health in the Digital Age In an era where digital environments dominate our daily lives, the promotion of breast-milk substitutes has found a new platform to reach a global audience. The power and reach of digital marketing have amplified the exposure to advertising and other forms…