Remembering Ken Squier: The Superhero of Motorsports Storytellers

NASCAR Hall of Fame broadcaster Ken Squier’s legacy as a masterful storyteller lives on

Ken Squier, the iconic NASCAR Hall of Fame broadcaster, passed away at the age of 88, leaving behind a legacy as one of the greatest storytellers in motorsports history. From his early days as a radio announcer in Vermont to his role in establishing the Motor Racing Network and his unforgettable moments on CBS and TBS television, Squier’s voice and stories captivated audiences for decades. His unique ability to transport listeners to the heart of the action, to make them feel like they were right there on the track, set him apart as a true master of his craft.

A Voice That Defined an Era

Squier’s journey began in Waterbury, Vermont, where he grew up listening to radio broadcasts of auto races. Inspired by the thrilling descriptions of the drivers and the daring feats they performed, Squier honed his skills as a PA announcer at local short tracks in New England. His talent caught the attention of NASCAR president Bill France, who recognized Squier’s ability to bring the stories of the drivers to life.

Building a Legacy

With France’s support, Squier founded the Motor Racing Network in 1970, a radio network that brought NASCAR races to a nationwide audience. He assembled a team of passionate broadcasters and announcers, including his longtime partner Barney Hall, and together, they revolutionized the way racing was broadcasted. Squier’s focus on the drivers and their stories, rather than just the mechanical aspects of the sport, made listeners from all walks of life feel connected to the action on the track.

Leaving a Lasting Impact

Squier’s contributions to the world of motorsports extended far beyond broadcasting. He played a pivotal role in securing NASCAR’s landmark deal with CBS, which spanned two decades and began with his legendary call of the 1979 Daytona 500. That iconic moment, when a fight broke out between Cale Yarborough and Donnie Allison, forever changed the sport and solidified Squier’s place in racing history.

A Tireless Advocate

Despite his success on the national stage, Squier never forgot his roots. He continued to run his family’s radio station in Vermont and remained actively involved in grassroots racing. He cohosted a weekly show on WDEV and dedicated himself to nurturing young talent both on and off the track. Squier’s mentorship and guidance helped launch the careers of countless broadcasters, ensuring that his storytelling legacy would live on through future generations.

A Superhero Remembered

Ken Squier’s impact on the world of motorsports cannot be overstated. His ability to weave words together and transport listeners to the heart of the action made him a true superhero of storytelling. His passion for the sport, his dedication to the drivers, and his unwavering commitment to preserving the essence of racing will forever be remembered. As we continue to watch races unfold and listen to the stories being told, we can’t help but feel the presence of Ken Squier, the man who brought the sport to life with his words.


Ken Squier’s passing marks the end of an era in motorsports broadcasting. His unique storytelling style and unwavering passion for the sport left an indelible mark on the industry. As we reflect on his life and legacy, we are reminded of the power of storytelling and the impact it can have on our lives. Ken Squier will forever be remembered as a true legend, a superhero of motorsports storytelling who brought the excitement and drama of racing into our homes and hearts.






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