Hypercell Technologies Wins $1 Million Grand Prize in Grow-NY Business Competition

Governor Kathy Hochul announces the winners of the fifth annual Grow-NY business competition, highlighting innovation in the food, beverage, and agriculture sectors.

Governor Kathy Hochul has revealed the winners of the Grow-NY business competition, a startup challenge aimed at fostering innovation in the food, beverage, and agriculture sectors in Central New York, the Finger Lakes, and the Southern Tier. Hypercell Technologies, a company based in Peachtree Corners, Georgia, emerged as the grand-prize winner, receiving $1 million in funding. The competition, now in its fifth year, awarded a total of $3 million to seven finalists who participated in a business development accelerator and pitch competition at the Grow-NY Summit in Binghamton. The winners are required to operate in the participating regions for at least one year and provide a small equity investment stake to Grow-NY. The competition is administered by Cornell University’s Center for Regional Economic Advancement.

Hypercell Technologies: Advancing Food Safety with Rapid Diagnostics

Hypercell Technologies, the grand-prize winner of the Grow-NY competition, specializes in rapid point-of-care diagnostics for the food chain. The company’s technology enables early identification and management of biological contaminants throughout the production and transformation process, ensuring increased speed and accuracy. Hypercell CEO and Co-Founder Bruno Jactel expressed gratitude for the support from New York state and Grow-NY, emphasizing the importance of the innovation ecosystem in Upstate New York in scaling their business sustainably.

Other Winners: Enhancing Agriculture and Food Production

In addition to Hypercell Technologies, the Grow-NY competition recognized six other winners with significant cash prizes. Crover, based in Edinburgh, United Kingdom, received $500,000 for its robotic technology that monitors and maintains grain storage conditions. SomaDetect, from Thornhill, Canada, also received $500,000 for its cutting-edge sensor and software system that provides dairy farmers with real-time milk-based data. Cattle Scan, Clean Label Solution, MycoLogic, and Mush Foods were each awarded $250,000 for their innovative contributions to cattle monitoring, animal feed production, specialty mushroom cultivation, and sustainable protein development, respectively.

Wegmans Audience Choice Award: Big Yield Growers

The Grow-NY competition also featured a “Wegmans Audience Choice” award, determined by public voting. Big Yield Growers, located in Endicott, NY, received $10,000 in prize money sponsored by Wegmans. This award recognized the startup with the most standout and promising pitch, highlighting their potential impact on the agriculture and food industries.

Global Participation and Judging Criteria

The Grow-NY competition attracted startups from around the world, with 323 applicants from 49 countries, including Canada, the UK, and Italy. Domestic interest was also strong, with 32 states represented and 81 entries from New York. The judging criteria for the competition included the viability of the startup’s business model, the quality and diversity of the team, the value offered to customers, the agrifood innovation, and the potential for job growth and economic impact in the region.


The Grow-NY business competition has once again highlighted the innovative spirit and entrepreneurial talent within the food, beverage, and agriculture sectors. Governor Kathy Hochul expressed her commitment to driving economic growth throughout the state and praised the winners for their forward-thinking approach. With the support of Grow-NY and the Upstate Revitalization Initiative, these startups will contribute to the development of a thriving economy, job creation, and technological advancements in the participating regions. The success of this year’s competition demonstrates the ongoing commitment to nurturing innovation and driving sustainable growth in the food and agriculture industries.






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