Leading Korean content firms team up with Rakuten Viki for a global celebration of Korean drama, recognizing its rising popularity and mass appeal.
Rakuten Viki, in collaboration with top Korean content companies CJ ENM and Webtoon, is set to launch the International K-Drama Day on November 29th. This event aims to honor the immense fandom and growing global appeal of Korean dramas, following the success of films like “Parasite” and series like “Squid Game.” With the viewership of Korean content surging outside of Asia, international streaming platforms have been eager to acquire, co-produce, and commission Korean movies, scripted dramas, and unscripted series. The International K-Drama Day will feature prize competitions, gift subscriptions, and the release of exclusive film and TV series footage, offering fans a unique and immersive experience.
CJ ENM and Webtoon Showcase Behind-the-Scenes and Adaptation Process
CJ ENM, a leading Korean content company, will be releasing a special segment of the popular show “Ketchup!,” featuring an interview with the producer of hit dramas like “My Lovely Liar” and “Our Blooming Youth.” Additionally, they will provide behind-the-scenes footage that offers a glimpse into the creation process of Korean dramas. This exclusive content will give fans an inside look at the intricate workings of their favorite shows and the talented individuals who bring them to life.
Webtoon, Naver’s digital comics platform, will host an in-app reading event where fans can enjoy episodes of original digital comics that have been adapted into popular K-dramas. Titles such as “A Good Day to Be a Dog,” “Perfect Marriage Revenge,” “True Beauty,” “The Girl Downstairs (Doona!),” “Sweet Home,” and “Vigilante” will be available for fans to read. Moreover, fans participating in the event will have the chance to win passes to watch the live-action series adaptations, further immersing themselves in the world of K-dramas.
Expanding Influence of Korean Culture and Fandom
The influence of Korean culture extends beyond just K-dramas. Young and digital-native generations have embraced various aspects of Korean culture, including learning the language and exploring Korean cuisine. Firms like Weee!, the largest online Asian supermarket in the U.S., will curate a specially themed shopping list for fans to purchase snacks featured in popular K-dramas. They will also share techniques on how to recreate Korean dishes at home, allowing fans to fully immerse themselves in the culinary experience of their favorite shows.
Physical Events and Interactive Experiences
From November 29th to December 2nd, fans in the Los Angeles area will have the opportunity to physically engage with the International K-Drama Day celebration. The Bopomofo Cafe will offer a limited-edition Viki Blue Boba lychee-flavored tea, accompanied by a one-month free trial of a Viki Pass subscription. This physical experience allows fans to connect with the celebration in a tangible way, savoring the flavors and ambiance associated with Korean dramas.
Rakuten Viki has partnered with Duolingo to host a quiz that tests fans’ knowledge of the Korean language. Participants will have the chance to win prizes, including subscriptions for Super Duolingo and Rakuten Viki. This interactive experience encourages fans to deepen their connection with Korean culture and language, fostering a sense of community and engagement.
The Ultimate Prize and Rakuten Viki’s Global Presence
Rakuten Viki, as the first streaming platform to introduce Asian content to viewers in the U.S., is offering one lucky fan an all-expense paid trip to Korea. The winner will embark on a guided K-drama tour, visiting iconic destinations depicted in popular shows such as “Guardian: The Lonely and Great God” (aka “Goblin”), “Boys Over Flowers,” “Tale of the Nine-Tailed,” “The Red Sleeve,” “Reborn Rich,” and “Hotel del Luna.” This grand prize highlights the global reach and impact of Korean dramas, showcasing their ability to captivate audiences from around the world.
Conclusion:
The International K-Drama Day, launched by Rakuten Viki in collaboration with CJ ENM and Webtoon, is a testament to the growing popularity and global appeal of Korean dramas. With the success of films like “Parasite” and series like “Squid Game,” Korean content has garnered a massive following outside of Asia. The event offers fans a chance to engage with exclusive content, participate in interactive experiences, and celebrate the cultural phenomenon that is K-drama. As the demand for Korean content continues to rise, Rakuten Viki and its partners are at the forefront of delivering captivating and immersive experiences to viewers worldwide.
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