Rakuten Viki Collaborates with Leading Korean Content Firms for International K-Drama Day

The Asian-focused streamer partners with CJ ENM and Webtoon to celebrate the global popularity of Korean drama

Rakuten Viki, the Asian-focused streaming platform, is set to launch an “International K-Drama Day” on November 29th, in collaboration with leading Korean content firms such as CJ ENM and Webtoon. This worldwide celebration aims to recognize the immense fandom and rising mass appeal of Korean dramas, following the international success of films like “Parasite” and series like “Squid Game.” With the event, Rakuten Viki seeks to engage fans through prize competitions, gift subscriptions, and the release of exclusive footage from new and unseen film and TV series.

CJ ENM and Webtoon’s Contributions

CJ ENM, a prominent Korean entertainment company, will release a special segment of the popular show “Ketchup!” featuring an interview with the producer of hit dramas like “My Lovely Liar” and “Our Blooming Youth.” Additionally, CJ ENM will provide behind-the-scenes footage that offers a glimpse into the process of creating Korean dramas.

Webtoon, Naver’s digital comics platform, will host an in-app reading event where fans can enjoy episodes of original digital comics that have been adapted into popular K-dramas. Titles like “A Good Day to Be a Dog,” “Perfect Marriage Revenge,” “True Beauty,” “The Girl Downstairs (Doona!),” “Sweet Home,” and “Vigilante” will be available for fans to read. Participants in the event will have the chance to win passes to watch the live-action series adaptations.

Expanding Fan Experiences

The younger, digital-native generations have embraced Korean culture in various ways, including learning the language and exploring Korean cuisine. Companies like Weee!, the largest online Asian supermarket in the U.S., are capitalizing on this trend by curating a specially themed shopping list featuring snacks featured in popular K-dramas. They will also share techniques for recreating Korean dishes at home.

In Los Angeles, the International K-Drama Day event will take physical form from November 29th to December 2nd. Fans will have the opportunity to visit the Bopomofo Cafe and enjoy a limited-edition Viki Blue Boba lychee-flavored tea. Additionally, they can avail themselves of a one-month free trial of a Viki Pass subscription.

Interactive Quizzes and Prizes

To engage fans further, Rakuten Viki will host a quiz in partnership with Duolingo. Participants can test their knowledge of the Korean language for a chance to win prizes, including subscriptions for Super Duolingo and Rakuten Viki.

The streamer itself will offer one lucky fan an all-expense-paid trip to Korea. The winner will embark on a guided K-drama tour, visiting iconic locations depicted in popular shows such as “Guardian: The Lonely and Great God” (aka “Goblin”), “Boys Over Flowers,” “Tale of the Nine-Tailed,” “The Red Sleeve,” “Reborn Rich,” and “Hotel del Luna.”

Conclusion:

As the global popularity of Korean dramas continues to soar, Rakuten Viki’s International K-Drama Day serves as a testament to the genre’s widespread appeal. By partnering with CJ ENM and Webtoon, Rakuten Viki aims to engage fans through exclusive content, interactive quizzes, and immersive experiences. This celebration not only recognizes the dedicated fandom but also showcases the influence of Korean culture on a global scale. With the event, Rakuten Viki solidifies its position as a leading platform for Asian content and reinforces the growing demand for Korean dramas worldwide.


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